As the Owner and Financial Advisor at Williford Financial Services, I have dedicated my career to helping clients secure their financial futures. With over 32 years of experience in the financial services industry, my primary responsibilities include wealth management and account service to my clients. Additionally, I serve as a designated supervisor to a group of Cetera Wealth Services LLC advisors.
Specializing in retirement income planning, I bring a wealth of knowledge and experience to my role. My career journey has included positions at Central Carolina Bank/Sun Trust and TIAA, where I honed my skills and developed a deep understanding of the financial landscape. I hold a BS in Business Administration from UNC at Chapel Hill, an MBA from East Carolina University, and have earned the Chartered Retirement Planning Counselor℠ (CRPC®) designation as well as the National Social Security Advisor (NSSA) certificate.
Staying on top of industry changes to best serve my clients keeps me motivated, and knowing that every client situation will be different excites me when helping them make solid choices. The aspect of my job that I most enjoy is the lasting relationships I have built through the years and seeing clients make consistent progress toward their goals. I believe that the greatest value I can provide for my clients is always being there to listen and provide well-thought-out solutions.
A native of Kannapolis, North Carolina, I currently live in Gastonia with my wife, Luellen. Together, we have four adult children and three grandsons. Outside of work, I am actively involved in my church's kids' ministry as an AWANA Leader, where I find great joy in contributing to the community.
